January 25 - 27, 2016 - California

Mobile Marketing Exchange

        #MMEXCHANGE

Download the Agenda

Download the Agenda

Download the Agenda

Resource Center

Sponsorship Opportunity

Sponsorship Opportunity

Last Year’s Attendees Included Leaders From:

2016 Headline Speakers

Our exchange speakers are mobile marketing thought-leaders

Welcome to the 3rd Annual Mobile Marketing Exchange

We're at a turning point when it comes to mobile. Mobile already is or will soon become the leading digital platform for many companies, surpassing desktop. In 2016, the global mobile advertising market is projected to surpass the $100 billion mark in spending. Mobile will then represent at least 50 percent of all digital ad expenditure for the first time in history.

Decision-makers in the mobile marketing space are facing pressing issues and have to make important decisions regarding allocating their budget spend, proving ROI across devices and demonstrating how to leverage mobile strategies in the journey to purchase.

Catching up with the Speed of Mobile

At the same time, ensuring internal organizational buy-in is imperative for organizations to catch up with the speed of mobile.

In the ever-changing mobile landscape, convenience, utility and engagement with consumers are essential. Marketers need to advance their mobile-first approach and prepare for the future of interconnected everything: leveraging a user-first approach to collect and extract actionable insights from data, promote engagement, branding, consumer loyalty and advocacy.

We have developed a content-rich agenda addressing cutting-edge topics that will compel decision makers to craft innovative strategies and stay ahead of the latest trends and consumer behavior. Mobile marketers will also have the opportunity to meet with industry experts of their choice in an efficient, peer-to-peer setting. They will collaborate directly with solution providers that have the knowledge, experience, and creativity needed to help marketers master the ever-evolving mobile strategies.

The Mobile Marketing Exchange 2016 is in its third edition and has developed an outstanding reputation as a trusted resource connecting end users with solution providers for a one-of-a-kind networking and learning experience.

This is Accomplished, in Part, By:

  Using data to reach buyers, pinpoint their next move and detect the next trend
  Understanding and capitalizing on new technologies and solutions
  Being at the forefront of an industry and developing innovative products and services for mobile devices

This exchange continues to build its leadership in the marketing arena as it helps mobile marketers and other marketing executives in this field to accomplish their goals and prepare for the future. I look forward to meeting you at the 2016 Mobile Marketing Exchange!

Warmest regards,

Maisa Roberts
Program Director

Mobile Marketing Exchange Highlights

What Distinguishes this Event?

Mobile Marketing Exchange presents the opportunity for delegates to network and build partnerships with peer level professionals, while learning new ideas and strategies that they can replicate within their own organizations, to build a best practices culture. Mobile Marketing Exchange has the following distinguishing features:

  • Brain Weave® discussions
  • Exclusive senior level attendance
  • Strategic conference sessions
  • Customized itinerary
  • One-on-one business meetings

Testimonials from Past Attendees

  You constantly have to be iterating and evaluating where technology is going. The Mobile Marketing Exchange facilitated those conversations that help me make better decisions moving forward.  
Director of Mobile Marketing, The New York Times
  It's good to get out there and see such a cross-functional look at the mobile world and get some new ideas as well. The networking has been fantastic.  
Head of Mobile Business Solutions, Chrysler
  There was no sitting back and just listening, it was providing your input to build out the experience.  
Director of Marketing, Dell
  It's focused - there’s a really tight group of people doing the right things here. And it’s worthwhile - we’ve landed business here before.  
Executive Vice President, Atimi

Sponsors & Exhibitors
Media Partners

IDGA

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